Career
2024 → Now
Marketing Lead
Breez
First marketing hire. Building the positioning, narrative, and GTM strategy to help product teams think of bitcoin as everyday money, not just digital gold.
2020 → 2024
VP Brand & Marketing
Paxful
30-person global team. Scaled the platform from 2M → 14M users. One of TIME 100's Most Influential Companies. Led the global rebrand and first integrated campaigns.
2014 → 2020
Creative Lead
Wise (TransferWise)
Early team. Helped shape one of the most successful fintech brands in Europe. Built the "anti-bank" positioning that redefined money transfers with campaigns featured in AdWeek, GQ and the Washington Post.
2009 → 2014
TV Producer & Researcher
BBC · ITV · MTV · Endemol Shine
Where it started. Pointless, 8 Out of 10 Cats, Big Brother, MTV EMAs. Learned storytelling, pacing, and how to make complicated things watchable.
About
British-American. Based in New York. I help fintech companies get understood. I join companies at inflection points, help them find the right story, and build things that did not exist before I showed up.
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