Career
2024 → Now
Marketing Lead
Breez
First marketing hire. Defining how developers understand bitcoin's true utility to bring bitcoin to every app.
2020 → 2024
VP Brand & Marketing
Paxful
30-person global team. Scaled the platform from 2M → 14M users. One of TIME 100's Most Influential Companies. Led the global rebrand and first integrated campaigns.
2014 → 2020
Creative Lead
Wise (TransferWise)
Early team. Shaped the "anti-bank" positioning. Campaigns in AdWeek, GQ, Washington Post. Launched the Americas.
2009 → 2014
TV Producer & Researcher
BBC · ITV · MTV · Endemol Shine
Where it started. Pointless, 8 Out of 10 Cats, Big Brother, MTV EMAs. Learned storytelling, pacing, and how to make complicated things watchable.
About
British American. Based in New York. Background in television turned fintech marketing. I join companies at inflection points and help them figure out how to talk about what they do. I like hard problems and building things that didn't exist before I showed up.
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